Nice to meet you, we are "ammel," a shop in Kyoto selling books and records.

Life is a series of choices. We must choose one over the other. It's either this or that. And sometimes, we find ourselves in dilemmas, where our choices may lead to conflicts. However, between those two options, there actually exists an "aida." Similarly, there exists a "aida" among books, musics, and people. In modern times, these "aida" have become faint and are being forgotten.

"ammel" aims to recall, connect, and support these "aida" through books and music, from this location, Kyoto.

aida means between;space;connection;infinity.